Suzy Hogg : Interactive Art Director





Suzy Hogg on LinkedIn Find me on LinkedIn

Im an Interactive Art Director, Design Manager and a highly trained practitioner in many aspects of user experience and design. I have been working on designs for well-known brands for the last 17 years, with the last 13 spent in digital media. From free and pioneering online design explorations during the 90s, through more mature, process-led approaches to user experience design, Im now working on developing audience-led design strategy for BBC brands and services.

My previous employers : National Magazines, The Guardian, The Observer, Wired Magazine, Virgin, UpmyStreet, Actor Anthony Daniels - Star Wars C3PO, BBC Radio 1, BBC Radio 1xtra, BBC Radio 2, BBC Radio 3, BBC Radio 4, BBC Radio 5ive, BBC Radio 5Live Sports Extra, BBC 6 Music, BBC Radio 7, BBC Radio Asian Network,

I currently work with the BBCs ten national radio networks to help them define and deliver the design and user experience for network and programme content, across digital platforms. I am responsible for the creative direction and quality of the design, accessibility and user experience of digital projects commissioned out to independent suppliers.

On a typical day, I will give creative direction to, and sign off on the UX&D components of a large and demanding volume of projects, of varying complexity, scale and profile. I develop the design strategy and creative briefs and work closely with the agencies I have engaged, at all stages of the project process, advising on techniques, standards, expectations and all stages of the development of UX&D deliverables.

Ive also initiated, and am currently working on the roll-out of a new pan-network strategic development process based on creative research, systemic innovation, design and analytical techniques that drive ideas, decisions, service and product development life cycles around a clear understanding of the needs and requirements of the target audience and the business. This process was piloted last year with Radio 3, improved and recently rolled out for Radio 2. Both networks now have a strategic vision and tools to enable the interactive team to begin to position their work with meaning and purpose for their audiences.


Presenter illustrations: Case study
Illustrating the show personalities for all presenters, events and seasons

Chart Show:
Consultancy and brief for the data visualisation for the most popular part of the Radio 1 site

Radio 1 Big Weekend event site 2009:
Branded event experience for Radio 1's fans

Radio 2 Redesign: Case study
Starting afresh, developing the strategy, rebranding, reshaping and rebuilding the website for Europe's largest radio station

Breakfast & Drivetime mini sites:
Illustrating Chris Evans and Simon Mayo, UX and interface design

BBC Performing Groups: Case study
Redesigning the micro sites for six ensembles, and a portal and concert diary

Archers Redesign: Case study
In progress, redesigning the micro site to showcase the programme to it's fan base

In Our Time:
Redesigning the micro site to be the first BBC programme to open up it's entire archive

Magazine Strands:
Redesigning the micro sites for popular daytime shows

Wimbledon:
Redesign of the microsite

Presenter illustrations: Case study
Illustrating the show personalities for all 34 presenters

BBC Radio Networks Digital Design Strategy: Case study
Co-designing a strategic vision, design principles and frameworks for idea and roadmap development for the BBC Radio Networks

BBC /Radio Redesign:
Redesigning the portal for all ten BBC Radio Networks

BBC Radio Network Interface designs:
Interface design for DJ/presenter pages across four networks

BBC Multi-platform Quiz engine: Case study
Redesigning the portal for all ten BBC Radio Networks

BBC at Cambridge Folk Festival 2009:
Redesign of the web and mobile sites

BBC at Glastonbury 2009:
Redesign of the web and mobile sites

BBC Electric Proms 2009: Case study
Redesign of the web and mobile sites, on-site installation and a sound board app for Dizzee Rascal

BBC Radio 1 Big Weekend 2010:
Redesign of the web and mobile sites

BBC at Glastonbury 2010: Case study
Redesign of the web and mobile sites, Glasto Quiz and 40th anniversary archive

BBC at Reading & Leeds 2010: Case study
Rebrand and redesign of the web and mobile sites

BBC Electric proms 2010:
Redesign of the web and mobile sites

Live Multiscreen:
Live streaming application for multiple channels of event coverage broadcast on the events websites


2005 - 2010:
Senior Designer,
BBC Audio & Music, UX&D
Team management, design direction, user experience consultant, visual & interaction design, art direction, design strategy, outsourcing and relationships.

2002 - 2004:
Interactive Designer,
BBC Radio & Music Interactive
Concept, card sort, paper prototype, test, wireframe, test, design, develop and build of intranets, BBC programme brands and services

2000 - 2002:
Freelance Senior Interactive Designer,
Channel 4, GuardianUnlimited, EMAP, Actor Anthony Daniels - C3PO, UpMyStreet and various others
Concept, card sort, paper prototype, test, wireframe, test, design, develop, build

1997 2000:
Senior Web Designer,
Virgin Net
Concept, wireframe, test, design, develop, build

1997:
Freelance Senior Designer,
The Guardian
Print graphics, layout design and development

1994 1996:
Senior Designer,
The Guardian
Print graphics, layout design and development

1993 1994:
Freelance Print Designer,
The Guardian, EMAP, Nat Mags
Print graphics, layout design and development

1992 1993:
Art Editor,
HHL Publishing
Magazine Design